Về công việc
Trách nhiệm chính
- Conduct market research and data analysis to identify monetization opportunities.
- Define monetization strategy including targeted segment, selling point, pricing & packaging.
- Propose growth ideas, including new sub acquisition and retention, and convince stakeholders with statistical data and revenue impact.
- Lead communication strategy to build up user’s perceived value, raise awareness and sharpen activation flow.
- Define growth solution, including implementation direction, UX/UI, and layouts with a user‑centric mindset, and compose & review product requirement docs (PRD) of team members.
- Project manage coordination with other teams (product, designer, tech developer, QC) to ensure feature correctness and manage project timeline.
- Implement different tests & experimentations to validate hypotheses.
- Track and analyze monetization performance, and make decisions for optimization.
Yêu cầu
- Bachelor’s degree with at least 4-5 years of working experience as Product Growth, User Growth or Monetization, Product Marketing or relevant roles in IT industry.
- Track & evaluate record of successfully launching, monetization status is highly preferred.
- Good at user insight, communication, collaboration, problem‑solving, growth operation & product skillset.
- Strong data‑sense, critical thinking and practical mindset.
- Ability to work independently, good at managing team member and multiple priorities.
- Able to use mockup software (i.e. Figma, Miro) to design UX/UI, layout, and navigation flows.
Yêu cầu ưu tiên
- Product Marketing skill & SQL are plus.
- A mobile app geek: familiar with well-designed mobile apps, especially Messaging apps.
Thông tin khác
- Location: Hồ Chí Minh.
- Full‑time.