Trách nhiệm chính

• Develop and execute the overall digital marketing strategy aligned with business objectives.
• Build annual and quarterly digital marketing roadmaps, budgets, and performance plans.
• Identify new digital opportunities, emerging technologies, and consumer trends to improve business performance.
• Drive digital innovation and continuous optimization across all digital touchpoints.
• Own the company's website strategy, user experience, and digital customer journey.
• Collaborate with web developers and agencies to enhance website functionality, usability, and performance.
• Optimize landing pages and booking journeys to maximize conversion rates.
• Ensure website content, SEO structure, and user experience remain up to date.
• Lead Conversion Rate Optimization (CRO) initiatives through A/B testing and behavioral analysis.
• Develop and manage SEO strategies to improve organic visibility and search rankings.
• Conduct keyword research, technical SEO audits, backlink optimization, and content recommendations.
• Plan and optimize paid search campaigns (Google Ads, Bing Ads, Google Hotel Ads, Meta Search).
• Monitor search performance and continuously improve ROI.
• Plan, execute, and optimize paid media campaigns across Google, Display, Programmatic, Meta, TikTok, OTA media, affiliate marketing, and other digital platforms.
• Manage media budgets and allocate investments based on business priorities.
• Optimize campaign performance using KPIs including CPA, ROAS, CPC, CTR, Revenue, and Conversion Rate.
• Work closely with the Social Marketing Manager to amplify high-performing content through paid media.
• Develop customer lifecycle marketing strategies across acquisition, retention, and loyalty.
• Manage email marketing, SMS marketing, push notifications, and automation workflows.
• Segment customer databases and personalize digital communications.
• Collaborate with Loyalty, Revenue, and Sales teams to maximize customer lifetime value.
• Own digital analytics across all marketing channels.
• Develop dashboards to monitor website performance, booking funnel, campaign effectiveness, customer acquisition costs, and ROI.
• Analyze customer behavior using GA4, Tag Manager, Looker Studio, Hotjar, and other analytics platforms.
• Deliver actionable insights to improve marketing efficiency.
• Manage marketing technology platforms and digital tools.
• Oversee website CMS, CRM systems, analytics platforms, tracking implementation, and third-party integrations.
• Ensure accurate campaign tracking through UTM governance and conversion measurement.
• Recommend and implement new marketing technologies to improve efficiency and automation.
• Partner with the Social Marketing Manager to maximize campaign performance from awareness to conversion.
• Support PR, Brand Marketing, Sales, Revenue Management, and E-commerce initiatives through digital activation.
• Coordinate with external agencies and technology partners to ensure successful project delivery.

Yêu cầu

• Bachelor’s degree in marketing, Digital Marketing, Business, Information Technology, or related field. Tốt nghiệp Đại học chuyên ngành Marketing, Digital Marketing, Quản trị Kinh doanh, Công nghệ Thông tin hoặc các ngành liên quan.
• Minimum 5 years of experience in Digital Marketing. Tối thiểu 05 năm kinh nghiệm trong lĩnh vực Digital Marketing.
• At least 2 years in a managerial role. Có ít nhất 02 năm kinh nghiệm quản lý đội ngũ.
• Strong knowledge of Google Ads, GA4, GTM, Meta Ads Manager, Google Search Console, Looker Studio, CRM platforms, CMS, and marketing automation. Thành thạo Google Ads, GA4, Google Tag Manager, Google Search Console, Looker Studio, Meta Ads Manager, CRM, CMS và các nền tảng Marketing Automation.
• Experience with SEO, SEM, CRO, attribution modeling, and data analysis. Có kiến thức chuyên sâu về SEO, SEM, CRO, Attribution Model và Digital Analytics.
• Strong analytical, commercial, and project management skills. Có tư duy dữ liệu, khả năng phân tích, quản lý dự án và định hướng kết quả.

Yêu cầu ưu tiên

• Experience in hospitality, tourism, e-commerce, or lifestyle brands is preferred. Ưu tiên ứng viên có kinh nghiệm trong lĩnh vực Hospitality, Tourism, E-commerce, Lifestyle hoặc Luxury Brands.

Mức lương

• Lương: Thỏa thuận

Phúc lợi

• Competitive salary & benefits package – Mức lương và chế độ phúc lợi cạnh tranh
• Full salary, insurance and service charge during probation period – Nhận đầy đủ lương, bảo hiểm và phí phục vụ trong thời gian thử việc
• Annual Leave – Nghỉ phép năm
• Employee Shuttle Service – Xe đưa rước nhân viên
• Health checkup – Khám sức khỏe định kỳ
• Salary review – Xem xét điều chỉnh lương
• Training & Development – Đào tạo & Phát triển

Thông tin khác

• Chức vụ: Nhân Viên/Chuyên Viên
• Hình thức làm việc: Toàn thời gian
• Địa điểm làm việc: Thành phố Hồ Chí Minh
• Yêu cầu giới tính: Nam/Nữ